Our review:Item Description:The cleaning process is simple. While located in the player, the disc rotates and generates an air stream in a spiral motion and that air stream then changes to an air shower on the lens when it passes through the holes. The power of the air shower removes dust particles on the lens without damaging the surface of the product.
Item Availability: Usually ships in 24 hours
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Buyer Testimonials
Average Buyer's Review:
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Maxell Blu-Ray Lens Cleaner
A one of a kind product, as of now, this is the only Blu ray lens cleaner in the market that i know of. One of a kind because this lens cleaner is patented. This has no Micro Fiber Brushes on the Disc (Which we don't know if that can damage Blu Ray lenses). This Specially designed lens cleaner has a Wind Funnel Cleaning System (Exclusively Patented). The disc has 2 holes on the sides, while the disc spins inside the Disc player, the air goes through these holes. specifically aiming for the lens, the blowing air then removes dust and particles on the lens.
This is all done without using harsh brushes or chemicals.
Now, this isn't just for Blu ray players, it's also for DVD, HD DVD players as well as video game consoles. I use for my XBOX 360 and Playstation 3. This is a must buy for people who own Blu Ray Disc Players and Gaming Systems, i recommend this 100%! You know for sure that nothing will get ruined when using this product.
Buyer's review: 
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maxell blu-ray lens cleaner
i bought this cleaner for my hardly working ps3, it didnt help at all but now i suppose i should get the lens changed or something. the cleaner itself looks like the real deal, it couldnt fix broken, but probably would look after a working system!
Buyer's review: -
Maxell blu-ray cleaner
the one and ony thing to buy. for your x-box,ps3,or even a dvd player.i recomend this to anyone.